Bounce Rate Calculator

Your details

The number of sessions where a visitor viewed only one page and left without any interaction. Google Analytics calls these "bounces".
The total number of sessions (visits) to your page or site in the same time period.
Choose your site type to compare your result to the typical industry benchmark range.
Enter a goal bounce rate to see how many additional engaged sessions you need. Leave at 0 to skip this.
%
Bounce rateGood
40%

Single-page sessions divided by total sessions

Engaged sessions4,200
Engagement rate0.6%
Industry benchmark (low)0%
Industry benchmark (high)0%
vs. benchmarkWithin range (20-45%) - typical
40% %
Excellent<26%Good26%-40%Average40%-55%High55%-70%Very high70%+

Your bounce rate is 40.0% - good.

  • Out of 7,000 sessions, 4,200 were engaged (viewed more than one page).
  • For Retail and e-commerce sites, the benchmark range is 20-45%.
  • A rate in the 26-40% range is strong. Focus on converting engaged traffic rather than reducing bounces further.

Next stepYour bounce rate is healthy. Focus next on time-on-page and pages-per-session to deepen engagement.

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