Churn Rate Calculator

Your details

Customer churn counts logos lost. Revenue churn uses recurring revenue, so downgrades and upgrades count too.
The length of the period your start and lost figures cover. Used to annualize the rate.
The total number of active customers when the period began.
Customers who cancelled, did not renew, or stopped being active during the period.
Average recurring revenue one customer pays per period. Used to value churned customers.
Currency
Churn rateLow churn
5%
Retention rate95%
Retained (this period)475
Annualized churn45.96%
Average customer lifetime20periods
5% %
Low<5Moderate5-10High10+

A 5% monthly churn rate is healthy for most subscription businesses.

  • 475 of your starting customers stayed, a 95% retention rate this month.
  • Compounded over a full year, that is about 46% annualized churn, surviving cohorts shrink multiplicatively, not linearly.
  • At this rate the average customer lasts about 20 months (1 ÷ churn rate).

Next stepSegment churn by plan, tenure, and acquisition channel to find where customers are leaving and why.

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