Customer Lifetime Value (CLTV) Calculator

Your details

Simple works for retail and e-commerce. SaaS works for monthly or annual subscriptions. Discounted adjusts future cash flows back to today's dollars using a discount rate.
The average amount a customer spends per transaction.
How many times the average customer buys from you in a year.
times/yr
How long the average customer keeps buying from you.
years
Your revenue after direct costs (COGS). Leave at 100 % to get revenue-based CLTV.
%
Total sales and marketing spend to acquire one new customer.
Used to calculate the CAC payback period. Leave at 0 to auto-derive from your inputs.
Currency
Customer Lifetime Value (CLTV)Healthy
$576.00

Total profit a customer generates over the entire relationship

CLV : CAC Ratio3.84
CAC Payback Period9.4months
Average Customer Lifespan36months
Annual Revenue per Customer$480.00
CLTV$576.00
Annual Revenue / Customer$480.00

CLTV is $576 per customer.

  • Each customer is worth approximately $576 in gross profit over the course of your relationship.
  • Your CLV:CAC ratio of 3.8x meets the commonly cited 3:1 benchmark, meaning you recover acquisition costs well before the customer churns.
  • At current margins it takes about 9.4 months to recover the cost of acquiring one customer.
  • The average customer stays for 36.0 months before churning.

Next stepThe simple model multiplies average order value by purchase frequency and lifespan. Consider applying a gross margin to get profit-based CLTV rather than revenue-based.

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