CPC and CPM Calculator

Your details

Choose which metric you want to calculate. The two inputs needed for the chosen mode will become your entry fields.
Cost per thousand impressions for this campaign.
per 1,000 impr.
Click-through rate: percentage of impressions that result in a click.
%
Currency
Result
0.5

The solved metric

Metric solvedCPC (cost per click)
Derived value A100
Metric AImpressions per dollar of spend
Derived value B20
Metric BClicks per 1,000 impressions
Primary result0.5
Derived metric A100

Your CPC is $0.50 per click.

  • This CPC is in a competitive mid-range, typical for display and social campaigns.
  • CPC is the ratio of CPM to CTR times 0.1: raising CTR (through better creative or targeting) directly lowers your effective CPC at the same CPM.

Next stepCompare your CPC to the industry benchmark table below to see if there is room to negotiate a lower CPM or improve creative to lift CTR.

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