CPM Calculator

Your details

Pick the value you want the calculator to find. The other two become your inputs.
The total amount paid (or budgeted) for the campaign.
Total number of times the ad is shown.
Currency
CPM (cost per 1,000)Low CPM
$2.50
Cost per impression$0.0025
$2.50
Low<5Typical5-15High15-30Very high30+

Each 1,000 impressions costs 2.5.

  • Your spend and impressions work out to 0.0025 per single view.
  • CPM prices exposure, not action. It says nothing about clicks or sales on its own.

Next stepPair CPM with click-through and conversion rate to judge whether cheaper reach is actually converting.

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