CTR Calculator

Your details

Choose what you want to calculate. The other two fields become your inputs.
Total number of times users clicked your ad, link, or email.
Total number of times your ad or content was shown to users.
Select the channel to benchmark your CTR against industry averages.
Click-Through Rate (CTR)Below average
2.67%

Clicks divided by impressions, expressed as a percentage.

Industry Benchmark CTR0.07%
vs. Benchmark-0.04%
Non-Clicks (Ignored Impressions)11,680
2.67% %
Very low<0.5%Below avg0.5%-2%Average2%-7%Above avg7%-12%Excellent12%+

Your CTR is 2.67%.

  • Your CTR of 2.67% is 3.97 percentage points below the 6.64% industry average. Consider refreshing ad copy, targeting, or creative.
  • 11,680 out of 12,000 impressions did not result in a click.
  • CTR measures attention, not conversions. Pair it with your conversion rate and cost-per-click to judge overall campaign health.

Next stepIf CTR is below average, try tightening audience targeting, A/B testing headlines, or improving your offer relevance. If CTR is high but conversions are low, the landing page is the next place to audit.

 = Powered by OnlyCalculators