Exit Rate Calculator

Your details

The number of sessions in which a user left the site from this specific page.
The total number of times this page was viewed, including pageviews mid-session.
Used to show the relevant industry benchmark alongside your result.
Page type benchmarks vary widely: blog posts naturally exit at higher rates than checkout pages.
Exit RateBelow Benchmark (Good)
30%

Percentage of pageviews that ended with the user leaving the site from this page.

Engagement Rate70%
Benchmark Low40%
Benchmark High65%
Retained Pageviews1,750
30% %
Low Exit<30Moderate30-55High55-75Very High75+

Your exit rate is 30.0%, well-optimised.

  • Out of 2,500 pageviews, 750 resulted in exits and 1,750 continued to another page.
  • Your engagement rate is 70.0%, meaning roughly 70 out of every 100 visitors went on to view another page.
  • The combined benchmark for your selected industry and page type is 40% to 65%. Your exit rate is below the benchmark for your industry and page type.
  • A very low exit rate is a sign of strong internal linking and user engagement. Verify that visitors are reaching intended conversion pages rather than looping indefinitely through content.

Next stepTrack exit rate over time and watch for sudden spikes after content updates or design changes. A rise of more than 10 percentage points is a reliable signal that something changed.

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