▸Gross margin of 40.0% on a $50.00 cost
- Your selling price of $83.33 yields $33.33 in gross profit on a $50.00 cost.
- The customer pays $90.00 in total, of which $6.67 is sales tax that you remit to the government.
- Markup (66.7%) and margin (40.0%) measure different things: markup is profit over cost, margin is profit over revenue.
Next stepGross margin covers only direct costs. Subtract operating expenses (rent, salaries, marketing) to find your net profit margin.