Margin Calculator

Your details

Pick the two figures you already have; the calculator solves for the rest.
What you pay to make or buy one unit.
The price you sell one unit for.
Turn on to see total revenue, cost and profit across many units.
Currency
Gross marginStrong margin
60%
Markup150%
Selling price$100.00
Cost$40.00
Profit per unit$60.00

A 60% gross margin on this item.

  • You keep 60% of every sale as gross profit, or 60 per unit.
  • Margin is profit over price; markup is profit over cost, that is why a 60% margin equals a 150% markup.
  • Gross margin ignores overhead like rent, wages, and shipping, so your net margin will be lower.

Next stepSubtract your per-unit overhead from this profit to estimate true net margin.

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