Net Promoter Score (NPS) Calculator

Your details

Choose whether to enter totals by category or response counts for each individual score.
Number of respondents who gave a score of 9 or 10.
responses
Number of respondents who gave a score of 7 or 8. These are neutral and excluded from the NPS calculation.
responses
Number of respondents who gave a score of 0 to 6.
responses
Net Promoter ScoreExcellent
45

Ranges from -100 (all detractors) to +100 (all promoters)

Promoter share60%
Passive share25%
Detractor share15%
Total responses100
45
Needs improvement<0Good0-30Excellent30-50Outstanding50-70World-class70+

Your NPS is 45, in the "excellent" range (30-49), well above the cross-industry median of around 32.

  • Out of 100 respondents, 60.0% are promoters, 25.0% are passives and 15.0% are detractors.
  • Passives (scores 7-8) count toward your total responses but not toward NPS. Converting them to promoters raises the score without needing to reduce detractors.
  • Industry context matters. A score of 30 is excellent for software but below par for grocery retail, so compare against your own sector benchmarks.

Next stepActivate your promoters. Ask high scorers for referrals, reviews or case studies. Their authentic voice is your lowest-cost acquisition channel.

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