Online Marketing Conversion Calculator

Your details

Total number of times your ad or content was shown.
Percentage of people who click after seeing the ad. Industry average is 2-3%.
%
Percentage of landing page visitors who become leads (sign up, fill a form, etc.).
%
Percentage of leads who ultimately purchase.
%
Total amount spent on the campaign.
Average revenue per transaction from a new customer.
Average number of orders a customer places over their lifetime. Set to 1 if you only want to measure first-purchase revenue.
Overall conversion rateProfitable
0.02%

Customers ÷ visits (end-to-end funnel rate)

Visits2,000
Leads200
Customers40
CPM (cost per 1,000 views)50USD
CPC (cost per click)2.5USD
CPL (cost per lead)25USD
CPA (cost per customer)125USD
First-order revenue4,800USD
Customer lifetime value (LTV)360USD
Total lifetime revenue14,400USD
ROI1.9%
ROAS2.88
Revenue per click7.2USD
Cost per click2.5
Cost per lead25
Cost per customer125
Revenue per click7.2

Your campaign returns $2.88 for every $1 spent (ROI: 188.0%).

  • End-to-end funnel conversion rate: 2.00% of visitors become customers.
  • Customer lifetime value ($360.00) exceeds cost per acquisition ($125.00), meaning each customer is profitable over their lifetime.

Next stepTo scale profitably: identify your highest-converting traffic sources and reallocate budget toward them while keeping CPA below lifetime value.

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