ROAS Calculator

Your details

Calculate ROAS, or reverse-solve the revenue or the ad budget a target ROAS implies.
Sales attributed to the campaign you are measuring.
Total amount paid to run the ads over the same period.
Share of revenue left after cost of goods, before ad spend and overhead.
%
Optional extra costs to subtract on top of cost of goods and ad spend.
Currency
ROASProfitable with headroom
4×

Revenue earned per unit of ad spend.

ROAS (percent)400%
Break-even ROAS2×
Gross profit (after COGS)$2,500.00
Net profit (after ad spend)$1,250.00
Return on investment (ROI)100%
4 ×
Below break-even on revenue<1Low1-2Healthy2-4Strong4+

Every 1 of ad spend returns 4 in revenue.

  • Your break-even ROAS at this margin is 2x, so 4x clears it and the campaign is profitable.
  • That works out to about 1,250 in net profit after ad spend and other costs.
  • A "good" target depends on your margins: a 70% gross-margin product can profit at a far lower ROAS than a 20% margin one.

Next stepPush spend toward channels and ad sets that beat your break-even ROAS, and trim the ones below it.

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