Sell-Through Rate Calculator

Your details

Total units sold to customers during the measurement period.
Total units on hand or received at the start of the period.
Used to calculate how many units you need to sell to reach your goal. Leave at your category benchmark or adjust to a custom target.
%
Your product category sets the benchmark range shown on the performance gauge. The STR calculation itself does not change.
The fraction of remaining inventory you expect to sell each month. Used only for the inventory-clearance projection table below.
% per month
Sell-through rateHealthy
75%

Units sold as a percentage of units received

Units remaining250
Units needed for target0
Markdown riskHealthy - on track for most categories
75% %
Critical<40Below target40-65Healthy65-80Strong80-90Excellent90+

Your STR of 75.0% is healthy and within benchmark for many categories.

  • You sold 750 of 1,000 units, leaving 250 units in inventory.
  • You have already exceeded your 75% target sell-through rate.
  • The benchmark for your selected category is 70-80%. Compare your rate against seasonal norms before triggering markdowns.

Next stepMaintain current strategy and review reorder timing to avoid stockouts on your highest-velocity SKUs.

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