Website Ad Revenue Calculator: Estimate Your Earnings

Your details

Total number of pages loaded on your site each month (from Google Analytics or your hosting dashboard).
Number of distinct ad slots on a typical page (header banner, sidebar, in-content, sticky footer, etc.).
Revenue Per Mille - your earnings for every 1,000 page views. Check your ad network dashboard (AdSense: Performance > RPM). Typical range: $5 to $50.
USD / 1,000 pageviews
Percentage of ad requests that are actually filled with a paying ad. Premium networks can reach 90-95%; smaller networks average 70-85%.
%
Expected month-over-month growth in pageviews for the 12-month projection chart. Use 0 for flat traffic.
%/month
Currency
Monthly revenueMonetized
$1,020.00

Estimated ad earnings this month based on your inputs

Annual revenue$16,235.47
Monthly ad impressions255,000impressions
Effective CPM4USD
Daily revenue (avg)$34.00
Monthly revenue (USD)$1,020.00
Daily avg (USD)$34.00

Estimated monthly revenue: $1020.00

  • At a $12.00 RPM and 85% fill rate, you earn roughly $1020.00 per month on 100,000 pageviews.
  • Your fill rate of 85% is solid. Focus next on RPM lift: improving content quality in high-CPM niches (finance, insurance, legal) and enabling Core Web Vitals compliance typically add 10-25% to RPM.
  • At your current growth rate, 12-month projected revenue is $16235.47.

Next stepTo double monthly revenue without more traffic, test doubling the number of ad units (up to Google's limit), improving viewability, and enabling sticky/anchor ads.

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